hamlin

The Hamlin Story

A snooze-free history lesson on the crocheted orange poncho

That Kodak photo on Hamlin Street in Chicago (← yeah, that one) is as essential to the Hamlin brand as the founder herself.

In the orange crocheted poncho her grandmother made, stepping outside in the middle of summer with her older brother perched just behind her, the photo of founder Stacy Simmonds was snapped and treasured. The curious, silly, and confident child of the 80s still exists and is embodied in Stacy and her shop.

That Kodak photo on Hamlin Street in Chicago (^ yeah, that one) is as essential to the Hamlin brand as the founder herself.

When Simmonds and her husband moved to Serenbe, they were after a slower pace of life. A place to be. See. Actually look at the stars. And so, their Serenbe story quickly became their Hamlin story.

With Stacy’s creative eye and attention to every (and we mean every) detail, and her husband Jason’s let’s-make-it-happen approach, they built a shop that represents what matters most: people and connection, imperfectly perfect.

After 15+ years in branding and marketing and creating store experiences for companies around the country, Stacy Simmonds took a lifelong dream and turned it into the shop you see on Selborne Lane in Serenbe, orange poncho and all.

You’ll wonder if you’re in LA, New York, or your front yard. Those places are great, but we think Hamin rules them all.

experience

SHOP HAMLIN

IT'S EVERYTHING YOU LOVE

From the clean product lines like Evolve Together and Kosas, to the super soft Varley Athleisure Wear sweatshirt you didn't know you needed, Hamlin has everything you love to use and everything you love to be. (Our sweatshirts quickly become customers' new favorite sweatshirt!)

Men can shop every day carry products from highly coveted brands like James Brand and Taylor Stitch for men's essentials like pens and wallets, and everyone can enjoy the music we play in our store.

Our goal is for you to feel like the most fun, uninhibited version of yourself.

Just like our founder rocked the orange poncho on Hamlin Avenue in Chicago, we want you to remember a time when you worried less about perfection and more about play.

meet STACY

High fives + stink eyes since ‘85

To know Stacy is to know Hamlin. With years of experience in branding and a background in Fun, she creates a space where young and old (ish) feel seen.