An old Kodak photo. 80s and 90s rock music. Cutting-edge retail that’s just forward enough.

HAMLIN encompasses all of this and more. The experiential modern-lifestyle brand blends shopping and community for a curated experience. HAMLIN vibes with coastal energy yet embraces Midwest nostalgia—and people from all walks of life are invited to join the movement. 

Located in the heart of Atlanta’s wellness-based Serenbe neighborhood, the shop offers the retail experience you didn’t know you craved. From high-end apparel to trendy athleisure—from wellness products and accessories to custom playlists and special events—rest assured you’ll find your next treasure here.


 The Necessary (ish)®